WOMEN'S BUSINESS GRADE 12 QUESTIONS AND ANSWERS - SUMMARY

Summary

Lydia Pinkham's kind face shone on the pages o of the papers, which advertised the medicine to cure the disease of women. She combined her business with social service. She advertised not only her product but she also supported women's rights, temperance and economic reform. She also supported women to consult female doctors and advised them on diet, exercise, hygiene and her own medicine. She used traditional feminine fears to sell her product. She  printed the report that women were able to correct physical problems, infertility, nervousness, hysteria and even marital conflict. She earned a lot and was very popular. She had held a special place in the history of American businesswomen later. Similarly other women also followed her in introducing feminine role in the masculine world of commerce.

  Like Pinkham, her followed also used their images as women to sell their products. But they emphasised their glamorous role. Helena and Elizabeth sold cosmetics and attracted the attention of the people by their marriages of European aristocrats. Some other women gave special attention to the role of mother of grandmother. Grossing-er ran a report hotel which was famous for food and entertainment. In the eyes of her customers she was a Jewish grandmother.

Women used traditional women's skill in their businesses and fulfilled the desires of women. Lydia Pinkhan had collected and used folk remedies to her family and later she began to sell herbal medicines for women. Margaret Rudkin helped her husband by selling additive-free bread, which she would prepare for her asthmatic son. To change their skill into a successful business, they introduced new methods and took a risk. Elizabeth Arden introduced a line of makeup, which was not widely used then. In the beauty market she was always ahead of demand. Apart from skin care and cosmetics, her salons paid attention to hair styling, ready-made clothes , yoga and nutrition. Helena Rubinstein sold a book on the advantages of eating raw food.

Few of them were able to combine marketing effort with a campaign for economic and social changes as Lydia had done. But other American businesswomen paid equal attention to profit and their product social effectiveness. Gertrude Muller invented a lot of child care product. She also distributed pamphlets and booklets about child rearing. Doctors and home economics instructors skill. She had a network of authorised sales agents. She established a school for training agents. She thought that it would uplift the black people and women. Apart from hair care, she supported good hygiene, thrift, and other good qualities. She and her sister believed that their profits in good works. Annie, Helena and Jennie contributed to hospital, school and cultural organisation.

Although they aimed to sell and to serve, they earned more than they served. Their advertising claims were wrong, so later they were controlled by the government. Lydia Pinkhan successfully combined the profit motive with the social service. She supported temperance and also sold alcoholic drink.

1. Which of Lydia E. Pinkaham's business methods did later women capitalist adopt for their own enterprises? In which way did they depart from Pinkham's model? ( लिडिया पिङकमको कुन व्यावसायिक तरिकाहरु पछिका महिला पुजिपतिहरुले आफ्नो व्यवसायको लागि अङाले? उनिहरु पिङ्कमको आदर्श भन्दा फरक थिए ?

Like Lydia Pinkham, many women of his era wanted to show that they were offering other customers more than their products. They were doing many things which would change their social and economic conditions. For example, Lydia would supply practical suggestions about diet, exercise, hygiene. Similarly, Arden also gave advice on nutrition and exercise. Moreover, like Pinkham, her followers consciously took advantages of their images as a women to promote their product. Following Pinkham, for example, Grossing-er managed to remain the willing Jewish grandmother in the eyes of the customers. In additional, women's businesses grew out of traditional women's skill and they mainly served the needs of women. And they stared their business collapsed she began to sell the medicine. To help her husband economically, Rudkin also began to sell the additive - free bread which she had prepared for her asthmatic son.

Lydia's face would shine on the pages of the papers to advertise her product, but other faves were not printed like that. Being a leader in business. Lydia had secured a special place in the history of American  and Helena and developed their images as glamorous fashionable women. Only Lydia could combine successfully , her marketing effort with a campaign for economic and social change. Lydia proclaimed that she was a Savior of Sex, although several of them had  done a lot for the benefit of women. Lydia supported temperance, at the same time she was selling alcoholic drink.